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Friday, April 4 • 11:30 - 12:30
P1 Sentiment Analysis using Oracle Advanced Analytics

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How can companies know what the wider world thinks of their products or services? You can use Oracle Advanced Analytics to analyse customer comments, product reviews, forum posts, etc. to work out what their customers are thinking. From this we can tell if the customer Sentiment is increasing or decreasing. In this presentation a live demonstration will be given showing how you can build a Sentiment Classification model of product reviews using the Oracle Advanced Analytics. We will also show how the Sentiment Classification model can be integrated into you OBIEE Dashboards, applications and websites to improve the customer experience.

avatar for Brendan Tierney

Brendan Tierney

Brendan is an Oracle ACE Director, independent consultant and lectures on Data Mining and Advanced Databases in DIT in Ireland. Brendan has extensive experience working in the areas of Analytics, Data Mining, Data Warehousing, Data Architecture and Database Design for over 20 years. He has worked on projects in Ireland, UK, Belgium and USA. He started working with the Oracle 5 Database, Forms 2.3 and ReportWriter 1.1, and has worked with all... Read More →

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